
First-frame product motion
Start from a still and generate controlled movement that keeps the product readable for a campaign edit.

Use Seedance 2.0 when motion needs structure: guide the scene with reference media, define frame intent, direct camera movement, and create polished clips for ads, teasers, and social cutdowns.
Start with Seedance 2.0
Start from a still and generate controlled movement that keeps the product readable for a campaign edit.

Turn reference visuals into short repeatable motion for social, event, storefront, and pre-roll placements.

Explore several motion treatments around one visual identity without losing the source direction or frame intent.

Create compact visual beats that can sit between product shots, captions, offers, and end cards.
Motion workflow
Choose a prompt, source image, or first-and-last-frame direction for the scene.
Tune duration, ratio, camera movement, and reference guidance for the clip.
Generate stable motion options that can become teasers, inserts, or cutdowns.
Shape the start and ending intent so the clip follows a clearer path than a loose prompt alone.
Use source media to steer character, product, environment, lighting, and visual continuity across the generated motion.
Create compact motion assets with practical camera direction for launch teasers, paid social, storefront loops, and campaign cutdowns.
Motion direction guide
Seedance 2.0 is strongest when the prompt describes motion as an edit decision. Start with the purpose: a launch teaser, a product reveal, a transition insert, a looping storefront asset, or a short paid-social beat. Then define the subject, starting frame, ending frame, camera move, speed, lighting, and aspect ratio so the generated clip has structure instead of wandering through a scene.
Source images and references are useful when visual continuity matters. A product still can guide shape, packaging, and material; a mood frame can guide color and lighting; a first-and-last-frame pair can make the motion easier to cut into a timeline. Tell the model which details are locked and which details can move, especially when the clip needs space for captions, price copy, or an end card.
Short-form assets need a clean rhythm. For social and audio-ready edits, brief a motion path that can land on a beat, loop without a jarring jump, or sit between product shots. Review whether the subject remains readable on a phone, whether the ending frame is usable, and whether the clip can support captions, music, voiceover, or a fast cutdown without losing the core visual idea.
When a prompt creates promising motion but the edit still feels loose, tighten the brief around one control at a time. Adjust the start frame, ending pose, camera speed, subject distance, or background movement instead of rewriting the whole idea. This keeps the next version comparable and makes it easier to choose a final clip for a timeline.
For production reviews, judge the output by editability. A useful clip has a clear entry point, a readable middle action, and an ending frame that can cut to the next asset. Keep versions that solve timing, camera, or product-readability problems, even when another version looks more dramatic in isolation.
Use it when a prompt alone is not enough and the clip needs reference media, frame intent, camera direction, or short-form production structure.

Still to motion
Use Seedance 2.0 to move from a still into a short clip that keeps the product, framing, and mood intact.

Frame guidance
Guide the clip with first-and-last-frame intent so the generated motion has a clearer path for editing and pacing.

Social loops
Create compact motion options that can sit between product shots, captions, end cards, and paid social edits.
Short answers for frame control, references, short-form clips, and campaign-ready motion outputs.

Open the composer, shape the motion path, and keep the result ready for teasers, inserts, loops, and cutdowns.